This has led to an industry focus on the viability of the client-agency relationship. In light of this, marketing and agency-search consultancy, R3, sought to identify the 40 strongest client-agency relationships. The Global 40 report reviews the top 40 client-agency relationships that have stood the test of time and proven themselves to be efficient and effective. To determine the 40 best global relationships, R3 reached out to more than 50 of the world’s marketers and agencies with a call for submissions. We are proud to reveal that our relationship with Enterprise Rent-A-Car was ranked eleventh in the report.
Isobar has been Enterprise’s digital Agency of Record for almost three years, and has spearheaded the creation of compelling digital content to inspire and engage customers, a first in the car rental industry. Here’s what R3 had to say about the relationship: "Isobar has become a true partner to both the Enterprise Marketing and IT teams, working together to first identify business needs, translate them into a relevant digital strategy, and ultimately through to design and implementation of new customer experiences. Together, they reimagined experiences first for Enterprise EMEA Franchisees, and then on to a new flagship Enterprise.com across seven countries, a first ever Enterprise Mobile app, a revitalized Exotic Cars offering across multiple geographies, and a new corporate site for media and analysts. The relationship’s foundation is the trust and confidence in Isobar as a business partner to achieve lofty goals.”