28 March 2019

Isobar Taiwan hires top industry strategist Oliver Tsai as Chief Strategy Officer

Isobar Taiwan has appointed Oliver Tsai as Chief Strategy Officer responsible for creating integrated digital marketing strategies that will deliver experience-led transformation for clients.
He will spearhead Isobar’s Transformation Consulting practice in Taiwan. Tsai will accelerate and transform Isobar Taiwan’s consulting, creative, media, technology, data, UX, CRM and omni-channel expertise to create an into a digital agency that places consumer experience at the core delivering end-to-end solutions for clients. Tsai has more than 20 years of diverse marketing experience, that bridges strategy and account management, as well as client-end experience. During his 8 years as Ogilvy & Mather's Planning Director, he serviced IKEA, Far East Telecom, Coca-Cola, Ta-Chong Bank, Taiwan High Speed Rail, and more. Tsai was the Director of Brand Management for 3 years at FET where he oversaw the entire brand marketing activity. From high-level strategy to practical execution, Tsai's well-rounded and diverse experience has enriched his knowledge of communication and marketing. Gary Chi Isobar Taiwan CEO said, "This new position is another crucial piece to our transformation. We merged with CRM and data expert AAA at the beginning of this year, and now with Oliver joining the team, we are very excited about our future. Oliver is a top senior strategist talent, he will fuel our growth into a dynamic agency that champions creativity, technology, and data. We are ecstatic to have Oliver on this journey." Oliver Tsai Isobar Taiwan said,"Joining isobar is a fascinating challenge for me. I'm honored to have the opportunity to be part of this innovative agency. I'm drawn by Gary's belief and dedication to creative works, the diverse clients that isobar services, and the vast talent and resources that DAN incubates. I'm looking forward to working with the team to create a greater impact and spark new possibilities through precise strategy, spectacular creative and innovative technology."