19 February 2019

Leading Digital Transformation Player blue-infinity becomes Isobar

blue-infinity Linked By Isobar has announced that it will rebrand to become Isobar from April 1 2019.
This change marks the culmination of the blue-infinity integration process within Isobar, part of Dentsu Aegis Network. blue-infinity’s full integration will further power Isobar’s technology capabilities and cross-border European offering, delivering experience-led transformation, powered by creativity. The blue-infinity team will be reinforced by Isobar’s strategic, consulting, and creative capabilities around the world.
Headquartered in Switzerland, the leading digital transformation and technology player was acquired by Dentsu Aegis Network and became Linked by Isobar in 2017. Since then, blue-infinity Linked by Isobar has continued to strengthen its position in Switzerland and throughout EMEA. The full integration will also strengthen opportunities for Isobar across the transformation sector internationally with blue-infinity already being a key part of Isobar’s global transformation consulting practice.
Founded in 2001, blue-infinity has been a major player in the digital economy in Switzerland and Europe over the last decade and generated 20% revenue increase year on year, thanks to the synergies developed with Isobar. The team aligns with Isobar’s global proposition of experience led transformation and continues to provide a wide range of services, for over 100 industry-leading clients in the Luxury, FMCG, retail, banking, pharmaceutical sectors, as well as for government and non-governmental organizations. The team comprises of over 700 digital experts based in offices across Switzerland, Czech Republic and Portugal. 
“Our long-standing technical expertise combined with Isobar’s market positioning gives us a greater competitive edge” says Patrik Gamryd, CEO, Isobar Switzerland, “As one of the largest Isobar markets, we differentiate ourselves by offering a wide scope of solutions in a fast-paced digital economy”. Pierre Aebischer, Managing Director, Isobar Switzerland adds: “We joined Dentsu Aegis Network to provide a broader range of services to our clients and to provide international career opportunities for our employees. Adopting the Isobar identity fully is the logical outcome of two years of integration within the network”.
The management and teams remain unchanged. Patrik Gamryd and Pierre Aebischer will continue to lead the company. Pierre-Alexandre Riera has been appointed to the Board of Directors as Chief Commercial Officer.
Tomas Klenh, Isobar Czech Republic Managing Director said: “We believe that collaboration unlocks more potential for our clients in the Czech Republic. Through B-I’s technology specialism and creative excellence already in place for Isobar in Czech, we can truly deliver Isobar’s global vision of experience-led transformation in this market. We welcome B-I, now Isobar Switzerland, to our Czech Republic team in the journey to deliver more integrated value for clients.”Isobar has certified experts and specialists that work with local teams to deliver global integrated platforms and solutions for clients. In 2018, blue-infinity was awarded Salesforce Partner of the Year for Central & Eastern Europe and the Czech team is part of Isobar’s Salesforce Centre of Excellence. 
Isobar also has alliances with world-leading technology partners, including Global Alliance Solution Partner for Adobe, a Salesforce Platinum Cloud Alliance Partner, a Sitecore Platinum Implementation partner, and an Enterprise Magento Partner, winning Regional and Global Commercial Partner of the year in 2018.Jean Lin, Isobar Global CEO said: “The team’s extensive design, consulting and tech expertise has continued to expand Isobar’s experience-led transformation offering in Switzerland and beyond. Their focus on combining creative, technical, design and implementation skills aligns with Isobar’s vision across the world. In 2017, we were excited to welcome the team into our network, and now we are proud to officially bring them into the Isobar family”.