13 September 2017

blue-infinity Linked by Isobar Presents Brand Commerce in Action at dmexco

‘Connected Frame’, an augmented reality (AR) retail innovation conceived for leading luxury client Hublot, takes centre-stage at the Dentsu Aegis Network booth at dmexco this week.
The innovation uses AR technology integrated with Salesforce CRM software to neatly close the gap between brand inspiration and transaction. The ‘Connected Frame’ journey begins when a customer places their wrist under the showcase. The user's movements are transmitted in real time to create a 3D holographic image of the wrist carrying the watch model of their choice displayed on screen. blue-infinity Linked by Isobar developed proprietary technology in-house, to perfect the virtual display and ensure an optimal experience. Customer data is collected using a smartphone interface and integrated into Hublot touch points in Salesforce CRM. The display also offers an intel