If Spikes Asia is new to you, it's a three day festival with a programme of seminars and workshops, along with the regions most prestigious award ceremony for creative communications. Spikes is also the sister festival to Cannes Lions.
This year, Isobar has a strong presence across the festival, including a main stage presentation with our Coca-Cola client on Friday 11th September at 15:45 (GMT+7). First up for Isobar on Friday is the Young Marketers Academy, where Pratik Thakar and Sven Huberts will talk about 'Building the Client and Agency Relationship'. Pratik, the man behind Creative Content and Design Excellence for Coca-Cola in APAC, and leader of Isobar Asia Pacific, Sven Huberts, will talk to the Young Marketers Academy, a prestigious programme created for high potential marketers and global clients of the future, about a topic that is fundamental to the success of the partnership between Client and Agency, required to build a brand with longevity and continued relevance. Pratik and Sven will talk about the path to success, the challenges that building a relationship present, mistakes to avoid and triumphs to share.
Pratik and Sven will also present Being Human: Creativity X Technology on the Spikes Asia main stage. Pratik will talk about his experience at Coca-Cola, and why he thinks that it is vital to harness the awesome power of technology to optimise creativity and to improve and strengthen brand's connections with humans.Isobar also has a presence in the jury line up with Isobar China CCO Tim Doherty on the Radio and Outdoor jury. Joining him will be Marcus Redschini from Y&R, Masako Okamura from Dentsu and other industry folk will form the Radio and Outdoor jury for this year's Spikes Asia Awards.