Recently, NFT (Non-fungible token) has become the hottest topic in the art and fashion world. Gucci's virtual shoes have attracted attention from consumers and industry world-over. LVMH, Prada, and Richemont are working on a blockchain platform. Art and luxury, which were traditionally disconnected to technology, are now moving into unfamiliar territory, where virtuality and reality are encouraging new opportunities.
WWD China 2021 Sustainable Summit, running from 22nd of April - the earth day, until 6th of June - the ocean day, will cover various topics including the hottest NFT, from Haute Horlogerie to young designers, from traditional Leather goods to blockchain and new tech innovation, from fashion to beauty.
Dentsu and Isobar are recognised as leaders in digital and creative transformation, especially digital innovation, and the team was invited to speak at one of the 10 most avant-garde and innovative webinars of the Summit - “Blockchain, NFT and Virtuality, Imagine The Future of Luxury" to explore the new territories where new consumption and business models are taking shape.
Simon Gill, Chief Experience Officer, Isobar UK & Ireland, joined the webinar on 18th of May alongside an NFT art specialist in China, Blockchain Experts, and specialists from virtual innovation agencies. Having previously spoken about Creativity and Blockchain at a popular Cannes Lions Festival of Creativity presentation in 2019, this session is certainly a must-see.
If you missed it, you can watch the webinar on-demand here on Yizhibo.