8 January 2021

Pats McDonald features in Most Contagious Report 2020

Pats McDonald dentsu Creative Global Head of Strategy and Consulting has shared her five trends for 2021 and beyond in Most Contagious 2020, Contagious Magazine's prestigious annual year in review.

The five key trends for 2021 are:


  • The Virtual Experience Economy
  • The Real ‘We’
  • Human Contactless
  • Me Myself & AI
  • The Urgency of Allyship

In the essay in Contagious Pats provides guidance on navigating this new landscape outlining why these developments are important and why businesses need to be aware of them, and how they can take advantage of their positive potential.


Brave New Normal: dentsu Creative trends 2021 is a report exploring consumer-driven trends that provide businesses and brands with new opportunities created by a post-covid world of accelerated change. The report is filled with examples of idea-led experiences that signal how marketers can secure growth in 2021 and beyond - download it now.


Next week we are hosting our Brave New Normal Webinar, Thursday 14 January 10am EST / 3pm GMT with Pats McDonald, dentsu Creative Global Head of Strategy and Consulting and Dave Meeker Isobar Chief Innovation Officer. The pair will provide a deep dive into dentsu's latest report, Brave New Normal: dentsu Creative Trends 2021.