The programme brings together multi-discipline Isobar teams from across the EMEA region to work on a live client brief, using design thinking, ideation, and rapid prototyping methodologies to come up with innovative solutions to real business challenges. The programme invites an Isobar client to take part, encouraging collaboration, dialogue, and partnership with our teams.
A global quick service restaurant was the client for this edition, and its marketing team set four live briefs to eight Isobar teams. But before the teams began tackling the briefs, the delegates were presented with a series of inspirational talks from Isobar EMEA Chief Experience Officer, Simon Gill, Isobar Poland Creative Director, Jo Biernacka, and the client.
Following the presentations, the teams began working on multiple ideas, with the end goal of having two polished solutions to present to the client on day three. Each group consisted of people with multiple skill sets – from strategists and client services specialists to creatives, designers and technology experts – as well as a client representative. After a day of ideating, the programme attendees were taken to Warsaw’s famous Neon Museum, to learn about the culture and history behind the city’s abundance of neon art, and the creative processes used to create some of Warsaw’s most famous neon designs.
Day three focused on deciding which ideas would make the final presentations in the afternoon. As the ideas were decided, prototyping began. The final ideas that were presented included innovative voice activations, augmented reality connecting offline to online, new in-store interfaces and smart mobile applications using various APIs.
Discussing the success of the programme, Nick Bass, Isobar Global HR Director, said, “The Isobar Academy Programme brings together Isobar’s top creative, strategy and technology talent from across the EMEA region to come up with original solutions to live client briefs. We're proud to offer this programme to our people and our clients, so they can benefit from a diverse pool of culture, experience, and ways of working in our agency.”