The Cannes Lions International Festival of Creativity opened its doors this week for the 66th year for five days of learning, inspiration and networking, and Isobar is celebrating the event this year as its biggest yet.
The packed week includes a programme of content sessions on stage, from the breadth of the creative industries, with thought-leaders, influencers and academics discussing and debating creativity and the state of the marketing today.
Isobar spoke alongside creative industry legends – such as David Droga, Founder and Creative Chairman, Droga5; Sir John Hegarty, Founder, The Garage Soho; and Madonna Badger, Chief Creative Officer, Badger & Winters. On Wednesday, Simon Gill, Isobar EMEA CXO presented Blockchain: a Creative Medium on the interactive stage. To a packed crowd, Simon explained how the creative industry could leverage the often misunderstood technology and shared powerful examples of where a subculture of artists and creatives are already leading the way.
The festival also includes the most prestigious creative awards show in the world. It surveys over 30,000 pieces of creative and effective work from 89 countries, in 27 distinct creative disciplines. Isobar completed its most successful week for awards - with teams from Australia & China in APAC, to the Amsterdam team in EMEA, to the Brazilian team in Americas being recognised with Lions and Shortlists for the breadth of our offering.
Reviewed by over 400 jury members, from 50 countries the Lions set the global benchmark for creativity and effectiveness, and Isobar is delighted to be recognised in the fastest-growing categories for 2019. Isobar Netherlands won six Silver Lions for Road Tales from Volkswagen. Isobar China won a Gold Lion for KFC Christmas Pocket Store in Creative eCommerce. Isobar Brazil and Isobar Australia were recognised in shortlists for Bud and Carriberrie respectively.
Alongside our presentation in the Palais, Isobar hosted Walk the Work with Contagious, where acting editor Patrick Jeffrey and Dan Southern strategist along with Isobar Chief Creative Officer walked through the new categories, the biggest themes and the lessons from the work that won in Cannes 2019. The biggest talking points of the festival were Inclusivity, stretching beyond Gender Equality and Brand On The Offensive where they take on their rivals in ever more direct and creative ways.
Isobar’s global leadership participated in press interviews and provided commentary on the festival with Jean Lin discussed the arc of the festival from advertising to experience and the opportunities for creativity with technology partners and Deb Boyda talking to Ad Age about transformation & ROI. Isobar China Chief Creative Officer Chris Chen spoke with Campaign Asia about his experience in the Digital Craft Jury this year.
In addition, we supported our clients and their activity at the festival with Arra G.Yerganian Group chief experience and brand officer from Tivity health and Laurent Faracci EVP Category Health & CDO engagement manager from RB participating in the official Cannes Lions programme.
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