1 February 2018

Isobar Global CEO Jean Lin Announced as Cannes Digital Craft Jury President

The Cannes Lions International Festival of Creativity has released the names of the 2018 Jury Presidents, including Jean Lin, who has been appointed as President of the Digital Craft Jury.
This group of selected industry leaders and their jury teams are tasked with judging the best creative work for the Lions awards, the most prestigious creative accolade in the world.

Jose Papa, Managing Director of Cannes Lions, said, “With all the changes we've introduced to the awards architecture, this year’s Jury Presidents have joined at an exciting time of renewal for the Festival. Every one of our Presidents is a leader in their field and I'm sure that the 2018 juries will be ably directed under their expert guidance.”Jean will join other Jury presidents including Mark Tutssel, Global Chief Creative Officer of Leo Burnett who will preside over the Sustainable Development Goals Lions, and, Madonna Badger, Founder and Chief Creative Officer, Badger & Winters who will chair the Glass Lion for Change.

Jean Lin, Global CEO of Isobar, said, “Digital Craft is more relevant than ever in the digital economy. It is important that we have both great ideas and outstanding craft, as this is how we deliver incredible experiences and solve critical business challenges, that have the power to build brands. Craft is integral to what people see, feel, and experience about a brand. I'm looking forward to working with my fellow jurors to put the spotlight on exceptional work from around the world and celebrating the skill and talent of those who have created it."

The Digital Craft category will celebrate technological artistry and entries will demonstrate exceptional form and function in a digital context. Work with flawless design, masterful execution and outstanding user experience created for all digital environments, will be recognised in this category.

The news comes following a revamp of Cannes Lions awards format for 2018. The Cyber, Integrated and Promo & Activation Lions have been swapped for five new Lions — the Creative eCommerce Lions; the Social & Influencer Lions; the Industry Craft Lions; the Sustainable Development Goals Lions; and the Brand Experience & Activation Lions. The new Industry Craft Lions was created by carving out craft categories from Print, Outdoor and Design and the subcategories [in Industry Craft] remain largely the same.Jean served as Jury President for Cannes Lions Cyber Jury in 2015 and is passionate about championing Ideas enabled by technology. The Festival opened for entries on 18 January with a final deadline of 20 April. The 2018 edition of Cannes Lions runs 18-22 June.