The report evaluated 21 digital agencies across criteria that represent the “ability to execute” and “completeness of vision.”
“Gartner’s research provides an excellent evaluation of the changing digital landscape, and we are proud to be a Leader in this report for a second year in a row,” said Jean Lin, Global CEO of Isobar. “Isobar has always focused on creating innovative solutions for our clients using the power of digital, and we believe this report validates that our strategy as a borderless global agency with local insights is working.”
”Digital transformation is becoming a C-suite issue for most corporations today,” said Geoff Cubitt, Isobar Co-CEO. “We are fortunate to work with brands like LEGO, adidas, Enterprise Rent-a Car and Royal Caribbean International who understand the power of digital. We feel our position as a Leader for the second year in a row in Gartner’s Magic Quadrant for Global Digital Marketing Agencies is an acknowledgment of the success we have been able to achieve together.” Gartner, Magic Quadrant For Global Digital Marketing Agencies, Jay Wilson, Martin Kihn, Jennifer Polk, March 22, 2016 About the Gartner Magic Quadrant Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact.
Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.