16 January 2017

Isobar welcomes Bluecom

Isobar today welcomes Bluecom Group ("Bluecom"), a leading e-commerce solutions provider in Asia Pacific.
Bluecom will become “Isobar Commerce”, complementing our offering and strengthening the network’s position as a leading digital player in the region. Established in 2012, Bluecom specialises in designing and implementing e-commerce consulting, platforms and solutions of multi-channel online stores for medium to large, international, B2B and B2C companies across Asia Pacific. It is the foremost player with major e-commerce platforms – Magento, Salesforce Commerce Cloud and SAP Hybris, serving as solutions partner for Enterprise Magento and silver partner of SAP Hybris. In addition, Bluecom is a service provider for the complete Salesforce suite and Omni-channel systems and premier solution partner of Salesforce Commerce Cloud. Headquartered in Shanghai, with regional offices in Singapore, Hong Kong and Ho Chi Minh City, Bluecom’s clientele spans Greater China, Japan, South Korea, Southeast Asia and Australia/New Zealand. Today, the company is home to more than 160 e-commerce experts. Patrick Deloy and Florian Legendre, Managing Directors of Bluecom, will join the Isobar leadership team to drive strategy and manage business development for Isobar Commerce in the region. Isobar Commerce adds extensive scale to Isobar China Group’s commerce capabilities. It will work with mobile commerce arm, Verystar – Linked by Isobar, to offer a full suite of capabilities covering e-commerce and mobile commerce to accelerate clients’ global Omni-channel strategy. Patrick Deloy and Florian Legendre, Managing Directors of Bluecom, said: “For the past five years, combined consumer and business online retail volume has more than doubled in China. With Isobar having a clear focus on building expertise on commerce capability to support this rapid growth, and Dentsu Aegis Network having extensive global market reach and resources, we are excited to have found an ideal partner to support our growth ambitions.”