10 January 2020

Isobar China Group appoints Milan Chiang as Chief Commerce Officer

Isobar China Group has announced the appointment of Milan Chiang, CEO of VeryStar-Linked by Isobar,as Chief Commerce Officer (CCO).
Milan will continue to lead the business of VeryStar-Linked by Isobar. As newly appointed CCO of Isobar China Group, Milan will integrate Isobar’s commerce business and service offering and will develop a future-forward commerce strategy for the agency. In addition to driving Isobar China Group's commerce products and data segmentation, Milan will provide clients creative-driven, data and technology-based end-to-end solutions.

The appointment is effective immediately. Milan will base in Shanghai and report to Tammy Sheu, CEO of Isobar China Group.

With more than 20 years of experience in retailing and marketing, Milan established VeryStar in 2011 and has been serving CEO till now. Milan was honoured “Women to Watch” by Campaign Asia in 2018 and chaired the New Retail Committee of the Mobile Marketing Association (MMA). She is also a well-respected columnist and speaker in the industry, known as "The Queen of Mobile Marketing".

Regarding the new position, Milan said: "There are two priorities for brands developing their e-commerce business in China. One is to establish close ties with multiple e-commerce platforms, the other is to cultivate private domain traffic and transform to sales growth through social media fission. We have been investing in these two fields for many years and have made some achievements. I have great confidence in the future. "

Isobar China Group’s e-commerce service has achieved significant growth over the past few years through acquisitions and organic expansion, including VeryStar.VeryStar-Linked by Isobar focuses on consulting and delivery services of new retail, and has expertise in mobile commerce, O2O commerce, and social CRM. VeryStar is an authorized dealer officially designated by WeChat Pay and Alipay, a co-creation partner of WeChat gift card platform, as well as a co-creation partner of Baidu AI and TikTok Enterprise account Open Platform. The owned media platform developed by VeryStar independently accumulates more than 300 million followers and proceeds hundreds of millions of user’s interaction data every day. More than 40,000 stores adopt VeryStar’s O2O solution, proceeding 40 million mobile payment transactions per month and issuing more than 600 million e-coupons.

With world-class global commerce platforms and consulting capabilities in Asia-Pacific region, Isobar Commerce is committed to assisting brands to develop their own e-commerce platforms and achieving double-digit growth for many years, which breaks record. In 2018, Isobar Commerce has achieved Magento Global Elite Partner status, the most exclusive and prestigious designation. Its main clients include Shiseido, Lacoste, BenQ, Wacom, Nestle, ASICS, etc.Meanwhile, Isobar China Group strives to connect creativity and e-commerce, and attempts to bring a creative and seamless transaction experience to consumers. we have developed a series of creative e-commerce works through collaboration with social media, gaming and esports platforms. These works won many awards, such as Gold Lion of 2019 Cannes Festival, Spikes Asia, LIA (London International Award), ROI, and other domestic or global awards.

Tammy Sheu, CEO of Isobar China Group, said: “Isobar China Group is a leading agency with rich experience in social commerce, O2O, mobile payment, creative e-commerce, and brand-owned e-commerce platforms. With the advent of the new era, our goal is to integrate current business resources and delivery capabilities to provide clients with practical solutions and bring tangible business growth, as well as providing brands with a creative and insightful consumer experience. Milan is a well-recognized expert in e-commerce and new retail in the industry. She deeply understands the e-commerce ecosystem of China. I believe that with her leadership, coupled with Isobar's creative and innovative capabilities, we will certainly achieve this goal in short future.”