25 January 2016

Isobar China Group named in Ad Age Agency A-List

"Globally, Isobar puts a focus on what it calls ""brand commerce"" – essentially, that means moving campaigns closer to the point of transaction.
With the growth of digital and e-commerce, the thinking goes, there's less time between the moment customers are exposed to a brand's message and the moment they buy its product. ""That concept has extra resonance in China, where e-commerce has exploded, new brands flood online sales channels and consumers often make impulse purchases based on what's online. ""

Read the full article in Ad Age here: https://adage.com/article/special-report-agency-alist-2016/isobar-china-group-runner-international-agency-year/302256"