27 November 2019

Isobar Launches 'Augmented Humanity: Isobar 2020 Trends Report'

Augmented Humanity: Isobar 2020 Trends Report explains how Creativity and ‘creative experiences’ are critical for businesses and brands in 2020 and beyond. With contributions from Isobar’s 85 offices in 45 markets, the report is the third annual trends briefing providing global insights and inspiration from cultures and countries across the world.

The five key trends for 2020 are:

1. Augmented Experiences - how technology is enhancing the physical world to create unexpected and joyful experiences

2. Humanising Data - how data sets, algorithms and A.I are becoming ‘humanised’ with emotion and personality

3. Socialised Commerce - how technology is putting people at the centre of how we search, shop and share

4. Digital Kinship - how technology is helping to find and foster meaningful communities for every-body

5. Post-Purpose Activation - how technology is empowering brands to re-discover and activate their purpose for impact

2020 is a landmark year for businesses to grasp the full potential of an Augmented Humanity - download the report here.


The information you have provided will be added to our contacts database and processed for the purpose of enabling access to the white paper / report. The online contact form is hosted and provided by a third party supplier on behalf of Isobar. Please feel free to ask questions about what happens to your personal information or let us know if you would like to withdraw your personal information by contacting us. Isobar will only keep your personal information for as long as necessary and in accordance with our Privacy Notice.