Subscription

Enterprise

We created a subscription service for Enterprise to provide consumers with access to more than 20 makes and models across 10,000 locations.

Challenge

Surpassing consumer expectations

As “The Subscription Economy” continues to grow and consumers are asking for more access, flexibility and convenience in ground transportation, Enterprise Holdings, the largest and most diverse privately-owned fleet in the world needed a way to capture this demand before their direct competitors or adjacents.

Solution

Flexibility & Scale

While OEM subscription services provided a similar alternative to leasing and ownership, they are restrictive to their brands and sometimes only select models. Using our Adobe technology platform, Enterprise, on the other hand, can now provide more than 20 makes and models across their 10,000 locations to give consumers the subscription preferences they need when they need it.