Vacationality

Wyndham

We built 'Vacationality' a digital business using a reinvented business model and creative experiences to transform Wyndham Hotels.

Challenge

Transformation through experience

Wyndham, the largest vacation ownership company in the world, knew they needed a transformation in order to compete with the likes of AirBNB and Homeaway. They needed to meet and exceed the levels of ease and flexibility that a new generation of vacationers has come to expect. Isobar was tasked with transforming Wyndham’s vacation ownership business by creating engaging experiences that inform and inspire.

Solution

Next level VR experiences

Isobar developed a new brand and digital experience that promised vacations where 'you can be you'. A totally unique brand was created for Vacationality by Wyndham. Seven quirky vacation personalities help set the stage while a conversational tone of voice, fun visuals and an inclusive spirit permeated the communications.

The Isobar NowLab led the development of an unforgettable immersive roomscale VR experience that transports guests to three vacation destinations. Using photogrammetry, spherical HDRI and texture photography for raw data capture, our team used the new 360° lens from Sphere and LIDAR laser scanners. We then used the subsequent point cloud data to create a mesh. The mesh was smoothed using Blender and Meshlab and we created photorealistic scenes using 2D and 3D painting. Once the content was optimized, we imported everything into Unity to create the final, photorealistic experience on Vive.

We also designed and devloped a user-friendly membership portal to enable seamless transactions and customized guest experiences. The platform was built on Drupal and hosted on the Acquia Cloud to allow for rapid development and content management flexibility. In addition, the portal was integrated with partners including Salesforce, Pardot, and Sabre.