The annual International Motorcycle and Accessories Exhibition (EICMA), one of the biggest international auto shows, is crucial for SYM to increase its brand visibility; in the face of Covid-19, EICMA regrettably had to cancel the 2020 show. Thus, SYM decided to hold its own online virtual auto show, recreating the complete offline experience online, allowing worldwide fans an up-close and personal experience.
SYM created a virtual world, SYM Limitless, and a virtual anime character, Una, to offer fans worldwide an immersive virtual experience. Utilizing Unity + WebGI to bring forth real-time, realistic 3D SYM models, enabling fans a 360 view of SYM models. In addition, SYM also provided a web AR extending the virtual viewing experience to social interactions, allowing an even more authentic experience.