We created the Re: platform, which gives the user total control over the content they see. We devised alternative ways to search for content that encouraged users to step outside of their comfort zone, e.g. a content randomiser, which presented a new topic each time it’s refreshed, exposing users to a broad spectrum of unrelated topics. We also encouraged users to search for content based on emotive filters, or by how much time they have available so the content they view is directly related to their needs. Rather than auto-playing the next piece of content, we put the choice into the user’s hands, so at the end of each video the user is presented with two options, the first being ‘more of the same’ or ‘something different’.