One Holistic Ecosystem

Wrangler

Using AWS expertise, we created a full experience website for Wrangler - one that offers unified functioning of the overall ecosystem, under one roof.

Challenge

Brand Recall

Wrangler's challenge was in establishing a unified identity in Asia that clearly communicated brand value and product offering. Wrangler lacked core brand recognition in the minds of its consumers, resulting in poor customer recall of the brand name ‘Wrangler’.

Solution

Coalesce platform to encourage engagement

A unified digital ecosystem hosted on Amazon servers was created to cater to the needs of all Wrangler fans and consumers across 12 countries in the the APAC region. Branded content that communicated the brand's philosophy, its offerings and features of product inventory was created for the platform.