We created and launched “Thank you, Czechs,” a campaign sharing with authentic and honest messages from people across the globe to the people of the Czech Republic about the help they had received.
Written in foreign languages, we knew the mysterious inscriptions on the billboards would gain huge media attention - because people couldn't understand the language. They caused so much concern, the billboards were removed within weeks of being put up.
After the billboards were removed, we continued to share the stories of people who had benefited from the NGO on a microsite, where the people of Czech Republic could read and learn about the plight of refugees.
By revealing the truth, we helped reveal stigma, encourage empathy and help break down the Xenophobic and anti-refugee attitudes witnessed during the country’s elections.