Juan Pedro Mc Cormack, CEO Dentsu Aegis Network Group in Argentina said “launching Isobar officially strengthens our operation, positions us as a strong competitor in the industry and the market, and empowers DAN Argentina with Isobar's global talent of 6,500 professionals in 45 countries. Icolic was undoubtedly a wise choice, being one of the most awarded and recognized digital agencies, and with great experience working with tier 1 clients. From the moment Icolic joined Isobar, the team has demonstrated their creative and innovative capacity.”
Our new Isobar in Argentina will continue to benefit from the strong leadership, legacy and expertise of its current team. Marcelo Montefiore will continue in his role as Managing Director, Gustavo Damián as Operating Director, Martín Seijas as Managing Director and Matías Martty as Creative Director. This name change and its full integration with the Isobar global team is the result of a process that began more than 2 years ago and that brings the Argentinian team closer to the Isobar global network.
Inés Castro, Marketing Director of Porta Hermanos said “For more than four years I have been a client of Icolic, now Isobar, and trusted this team completely, who always knows how to understand the market and bring us innovative proposals to communicate our brand 1882 effectively on social media. Since their acquisition by Dentsu Aegis Network we have been able to increase our successes, creating even more impactful communications.”
Icolic was acquired in 2018 by Dentsu Aegis Network Argentina with the ambition of expanding DAN’s client service offer to provide a true end to end solution. Born in 2000 and with more than 20 years of history and experience working with multiple clients, Icolic was one of the first digital agencies to combine creativity and technology in Argentina.
Isobar Global Chairman, Jean Lin said “Isobar has a proud history that combines creativity, technology, data and design, and this aligns with the market-leading team in Argentina. We are excited to offer businesses and brands in the Argentinian market opportunities for growth through helping our clients to invent, make and change.”