Most people know Kvik as a local Danish company delivering kitchens for more than 37 years based on the motto: “Danish design at surprisingly low prices”. Fewer know that Kvik has more than 150 departments around Europe – even in Thailand they cook in Danish kitchens. And Kvik plans to grow even more and sees digital ventures as a necessity to succeed. That is why Kvik invited to a digital pitch to find the right digital partner, and Isobar’s international capacity and competencies were a significant reason for the final choice.
Through all the years Kvik’s mission has been to make the experience of buying a kitchen as pleasant as the life to be lived in the kitchen. Today, buying a kitchen takes place across multiple channels – from the first consideration on digital media to the physical visit in the nearest store. Kvik refers to the ability to react quickly and the launch of new innovative customer meetings as a foundation to have been able to get through a tough 2020.
And now it’s time to make the customer journey an even more straight forward, inspiring and personal experience. In partnering with Isobar tasks like digital strategy, SEM, SEO, UX-design, developing digital tools and much more will be part of the exercise.
Mikkel Eskesen, Head of Digital at Kvik, explains the choice in this way: “Isobar is a good match for where we are at the moment. We are ready to take the next step digitally, and we need a partner with a wide range of competencies, a holistic perspective. and the ability to embrace all the exciting possibilities, we are facing.”
The pitch was delayed due to Covid-19, but that only meant more time for Kvik and Isobar to get to know each other and qualify the final choice even more.
Now, Jesper Arvidson, Executive Director at Isobar, is looking forward to finally starting the project: ”Kvik is amazingly ambitious and competent. Mikkel and his team are completely sure who they are and what their brand stands for. They have an innovative mindset and are ready to take on the next stage of the company’s growth – and we are looking forward to joining the journey.”