Companies win or lose based on the experience they offer.
Now this competitive dynamic is spreading to industries we used to think were all about quality, features and price: New research from Salesforce shows how customer experience has become the main driver of competitive advantage even in manufacturing, construction, financial services and B2B.
Join Peter Coffee, VP of Strategic Research at Salesforce, as he takes us through this new research, along with exciting examples of how the world’s most innovative companies are taking on the challenge.
To back up the point, we have invited Simon Gill, Isobar EMEA Chief Experience Officer, to showcase how Isobar has helped Porsche and Volkswagen transform the experiences they provide to their customers.
08:30Coffee, croissants and check-in
09:00Experience-Led Transformation Bobby Hollingsworth, Executive Director, Isobar Nordics
09:05 Experience – the new battlefield Peter Coffee, VP of Strategic Research, Salesforce
09:55The transformation race is on – with Porsche and VW Simon Gill, Chief Experience Officer, Isobar EMEA
10:25 Questions from the audience