Carry is a well-experienced social media professional, working with global lifestyle and FMCG brands like P&G, L'Oréal, or C&A et al and joined Isobar Germany in January 2020. Since then Carry enriched the team with her deep knowledge of social media management, social media advertising, and consulting.
In her role as Social Media Director, Carry develops social media and paid social strategies by evaluating customer insights and KPIs. She sets actionable insights within the context of user behaviour and platform requirements. Together with her team, she is responsible for operational managing of several social media brand channels, planning editorial plans, developing social media advertising strategies, placing social media ads, and creating reports including recommendations to optimize the overall social media performance.
Thanks to her experiences and her passion for social media, Carry provides highly skilled consulting and operational excellence in all fields of social media.