Annika Plaggenborg

Strategy Director

Annika Plaggenborg joined the isobar Germany team in 2016 and has ever since taken care of the elaboration and implementation of digital communication strategies.

In her role as strategy director, Annika acts as an internal sparring partner for all entities concerning daily business matters as well as a strategic advisor for our clients regarding social media & social shopping, performance marketing, search marketing and brand strategy. Her many years of international experience, both, on the agency and the client side, and her degrees in strategic marketing and e-commerce make Annika the perfect counterpart for digital cross-channel campaigns and storytelling.

As an interface function of project management and creation, Annika and her team are the gatekeepers of kpis while at the same time initiating innovations and chasing for trends.