17 October 2019

Embrace Blockchain with this Playbook

Isobar has published a playbook to explain what blockchain is, the technology in practice and how it can be integrated into businesses today, including high growth markets Brazil, India and China. The playbook unpacks blockchain’s potential impact on the global media and marketing industry including supply chains, transparency, brand management and creativity, as well as explaining what marketers should do next.

Blockchain has launched a decentralised technology revolution, with Gartner forecasting “*By 2025, the business value added by blockchain will grow to slightly over $176 billion, and then surge to exceed $3.1 trillion by 2030.” Isobar believes the potential of the technology has far reaching implications for the media and marketing industry, in areas such as supply chain, commerce, transparency and identity management.

The playbook was authored by Robert Tilt, Director of Nowlab at Isobar Australia, with contributions from Vikalp Tandon, Isobar Global Chief Technology Officer, Shawn Mishra, SVP, Isobar Global Managing Partner, Isobar Commerce Practice, and Simon Gill, Isobar EMEA Chief Experience Officer.

It also features contributions from Dentsu Aegis Network, and covers:

  • The history of the ledger & a simple definition of blockchain, and a glossary of terms
  • In practice: cryptocurrency and Initial Coin Offerings (ICO); financial services, supply chain & proof of origin; data insights & authenticity
  • Deep dive into high growth markets: India, China & Brazil
  • Blockchain in media & marketing, and as a creative medium, and implications for supply chain
  • Commerce & payment on the blockchain
  • What is holding blockchain back?
  • What should marketers do next?

*Gartner, A Guide to Demystifying Blockchain for ERP, Published 29 November 2017

Download the playbook below.


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