Challenging the widely accepted yet time-consuming and frustrating process of getting an insurance quotation, we re-looked at the entire process with the goal of making it as easy and seamless as possible.
The experience design process lead us into simplifying data collection while still ensuring compliance with regulations and operational requirements. Deep collaboration with FWD also enabled many innovative features to be discussed & developed. A clean and simple design language also made the site easy to navigate, great for browsing on mobile and lightning fast to load.
The fastest quotation was delivered in 24 seconds with 1 in 4 quotation sold and 8x global conversion rates.