Boys React to Tampons

Nett

We helped Nett start the conversation through a campaign about Periods.

Challenge

Breaking a taboo

In France, there is ignorance and taboos surrounding a girls' first period - especially amongst teenage girls. So how could Nett raise awareness of the topic of periods, and be top of mind for teenage girls?

Solution

Empowering women

A lack of information can stop the dialogue around their periods. To break the taboo, Isobar created a playful campaign to engage a young female audience, and give them the freedom to talk about their first periods. Our idea was to show expose how boys of the same age knew even less, and that even periods can be discussed lightly. By downplaying the girls' lack of knowledge, bypassing their embarrassment, and educating them about Toxic Shock Syndrome, Nett gave girls a voice and the confidence to talk about periods, worry-free.