Dis Moi Elliot

The Ministry of Social Affairs and Health

We created a poignant campaign that drove empathy and enhanced the French public's understanding of Autism.

Challenge

Fighting prejudice

The Ministry of Social Affairs and Health needed a campaign to combat popular misconceptions and fight prejudice by educating people to understand Autism.

Solution

Driving empathy

In order to increase the understanding and the awareness of autism we needed an immersive story that showed people what it really felt like to be autistic. We created a digital and cinema campaign and an interactive platform launched on World Autism Day. Entitled “Dis-Moi Elliot,” it followed a young boy called Elliot and the challenges he faces on a daily basis, by emulating hypersensitivity, communication challenges and repetitive behaviours.