Taking the Moon

Huawei

We promoted Huawei's wide-angle lens through the story of astronaut who attempts to take photographs in space.

Challenge

A new product launch

HUAWEI Mate 20 launched new flagship smartphone, and wanted a campaign to highlight its its leica triple camera with ultra wide angle 40MP lens.

Solution

Digitally crafted stories

Our idea was to illustrate the ultra-wide angle lens by showing the 'risks' of having to step back when using a normal camera. We illustrated this 'risk' through a humorous storyline of a an astronaut trying to take a picture of the earth from space. She finds herself in increasingly dramatic situations, ending with the astronaut taking an iconic first step on the moon.
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Results

Going Viral

An hour after the video launched on WeChat the video hit over 100,000 impressions.