1 February 2021

The New Reality Of Automotive Retail

Isobar’s award-winning Automotive teams have created this report to capitalise on new consumer behaviours and expectations as we move through the COVID-19 pandemic.

The report looks at the market trends both pre and post virus and is structured using 5 innovation opportunities as defined by Isobar’s global experts:

1. Shoppable Streams

2. Hyper-real Previews

3. On-demand Dealerships

4. Destination Cars

5. Show, Interact and Tell

Each chapter in the report includes an exploration of the opportunity, along with a global view of the trend in action in different markets around the world. The report also provides an outline of the implications of the trend as well as demonstrations of early adopters in practice and takeaways marketers can immediately put into practice.

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