Authored by the Isobar UK and Global team, the white paper makes the argument that the reconfiguration of legacy systems can support the functional, emotional and tangible needs of a customer experience. It explains how the Headless Commerce approach provides brands with greater control over the UX, giving them a consistent identity across an entire ecosystem of touchpoints, and a foundation to create long-term customer relationships that can deliver sustainable business growth.
The white paper covers:
The white paper was authored by Mustafa Rashid, Isobar UK Head of Emerging Technologies, and Vikalp Tandon, Isobar Global Chief Technology Officer.
21 September 2020
To mark the UN General Assembly International Day of Peace, on the 21 September, Isobar Good Director Kara Prosser shares her perspective on the UN Sustainable Development Goals (SDGs) and why business should care about them today, more than ever, and how Isobar’s tools can be used to bring about change.