ŠKODA (Un)covered
ŠKODA AUTO
How can someone introduce the work of ŠKODA AUTO's Prototype Building and Model Making Department, if all their work is done in TOP SECRECY? Introducing ŠKODA (Un)Covered.
Challenge
Top Secret Department
Our challenge? To introduce the most secret department at ŠKODA AUTO ‑ the Prototype Building and Model Making department ‑ and show what they are working on. But all their prototypes and models are secret.
Solution
A New (Un)covered Model
We revealed the unrevealable. We created a brand new ŠKODA (Un)covered, modelled from scratch, and filmed the entire production process. We created a two-minute video which all employees at ŠKODA AUTO, journalists and the professional public could see.
