Planeta Kino implements Salesforce to become market leader

Planeta Kino can use existing data to communicate more effectively than ever before through Salesforce.

Challenge

Customer Communication done through variety of channels

Planeta Kino, the second largest cinema group in Ukraine keeps their customers informed using various communication channels. With the view to become market leader in Ukraine, they needed to better target their marketing and communication efforts.

As a provider of immersive experiences, Planeta Kina offers 4DX screening, but also IMAX and RE'LUX , an innovative mobile app, self-service popcorn bar and exclusive events. Yet, the different offerings were running on several platforms and controlled by separate departments & tools which made it challenging to have a 360° view of marketing activities.

Solution

Custom subscription centre was built

After a deep analysis, the decision to put all marketing and communication activities under one solution was made. blue-infinity was an obvious choice as their consultants and developers are highly experienced in Salesforce Marketing Cloud implementation and marketing communication generally. Therefore, the cooperation was very effective, productive and fast.

We have put all the marketing activity under one platform, migrated all valuable data and communication channels into Marketing Cloud. Starting from mailing campaigns, targeting customers and even SMS are now easy to use. Follow up is now much easier and targeted more precisely than before,” explains Tomas Fribert, Project Manager from Isobar.

We advised them to build a custom subscription centre. Now their customers are able to precisely define what type of news they want to receive and set their channel preferences, be it email, SMS, Push or all of them,” says Justinas Pesliak, Senior Marketing Automation Consultant from Isobar.

Having tried their cinema experience we wanted to bring their CRM experience to the same high level,” Justinas adds.

Results

Planeta Kino can use existing data to communicate more effectively than ever before through Salesforce.

Salesforce Marketing Cloud is a very convenient platform and big step forward in our communication. Thanks to the experienced Isobar consultants, we were able to bring all our ideas from the drawing board to working solutions. Our marketing team now has a full control under the whole process and do not have to rely on IT department so heavily,” explains Denis Savchenko, Head of CRM at Planeta Kino.

“The consultants from Isobar were like great teachers for us in this process”, Savchenko adds.