Tourism Tropical North Queensland (TTNQ) needed to challenge perceptions around the impact of natural events on the reef (namely coral bleaching and cyclones), and the knock-on effect these events have holiday cancellations numbers. Moreover, Tropical North Queensland is a thriving region, full of brilliant things to do, even at times of crisis. With so much on offer, tourists struggle to navigate the often overwhelming amount of information available about the region.
Working with TTNQ, Isobar was challenged to find a way that this information could be communicated in a more localised, informative and engaging way.