Everything is connected, everything communicates. In a world of radical transparency, every experience anyone anywhere has with a brand speaks volumes. Invent Make Change is our framework for design and innovation. Created with our global community it brings together toolkits and best practices that unify our approach. Rooted in the principles of design thinking, experience design and agile, we operate with a strong bias to creativity and craft.

We are part of 8,000+ people across dentsu’s creative agencies. Our global community brings together deep expertise, local relevance and the ability to execute at scale.

Isobar China Group

Cannes Lions Award Winning Isobar China Group has two hubs in Beijing, Shanghai delivering experience-led transformation for clients. Isobar China Group also includes Isobar, VeryStar - Linked by Isobar. The team fuses creativity and technology to create experiences that are scaled using our deep relationships with Tencent, Alibaba, Baidu and ByteDance. Isobar China Group won No.1 of Effie Greater China’s Most Effective Agency Network 2020, Silver of Campaign Greater China Integrated Marketing Agency of the Year 2019, Digital Media Agency of the Year 2018, and 2019 & 2017 Digital Creative Agency of the Year at the ROI Festival. From 2011 to 2017, Isobar China Group was awarded Digital Agency of the Year in Campaign China and won the China Advertising Digital Award for six consecutive years.

Local Leadership

Cindy Lee

Brand President

Chris Chen

Chief Creative Officer

Britney Pai

Chief Growth Officer

Jianhao Chen

Chief Technology Officer

Florian Legendre

Managing Director

Patrick Deloy

Managing Director

Global Leadership

Jean Lin

Global Executive Chairman

Sven Huberts

Global Managing Partner

Sue McCusker

Global Chief Client Officer

Patricia McDonald

Global Chief Strategy Officer

Daniël Sytsma

Global Chief Design Officer

Caroline Dean

Global Chief Marketing Officer

Dave Meeker

Global Chief Innovation Officer

Nick Bass

Global HR Director

Prashant Mehta

Global Chief Delivery Officer

Awards & Recognition

We are globally recognised as leaders throughout the industry, and have garnered hundreds of awards and accolades for our work.

A Leader in Gartner’s Magic Quadrant for Digital Marketing Agencies, 2014—21

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Named as one of the Fast Company Top Ten Most Innovative Companies in AR and VR

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In 2020 we picked up 1 Yellow, 4 Graphite and 2 Wood Pencils at D&AD for our work with Beats and Volkswagen

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Cannes Lions has consistently decorated Isobar — we won six Silver Lions and a Gold Lion in 2019 alone

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Isobar is one of dentsu's creative agencies, together with dentsuMB, 360i and dentsu agencies. With best-in-class services and solutions in media, CRM and creative, dentsu International operates in over 145 markets worldwide with more than 45,000 dedicated specialists.

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