Daniel Sytsma

Lydda Vasquez, Content Symphony Global Director of Client Services, dentsu puts forward her view on how brands need to adapt to grow.

Dentsu global creative agencies – Isobar and dentsumcgarrybowen, have authored and published a ground-breaking survey - signalling a permanent marketer shift to creative & centralised solutions.

In a piece created exclusively to mark Commerce as a new category for the D&AD awards, Dentsu Creative CEO and Isobar Chairman Jean Lin examines the field of commerce and why it’s important to the creative industries today.