15 July 2020

Isobar Switzerland introduces ‘Good’ initiative

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Isobar Switzerland has launched ‘Isobar Good’, a purpose-led initiative that uses Isobar’s skills, expertise, and methodology to drive measurable social impact for brands, businesses, and non-governmental organizations (NGOs).

The ambition is to achieve the United Nations’ Sustainable Development Goals (SDGs) by working with businesses and brands to drive change through the power of digital and technology. We are striving to help brands, businesses, and NGOs integrate social impact through experience-led transformation.

 

The initiative is in response to a demand for more purposeful work from consumers and clients. The outcomes of Isobar Good projects will align with our existing Marketing, Experience Commerce and Products & Services offerings and will be supported by design methodologies and measurement frameworks specific to achieving social impact. Isobar Good uses skills and capabilities from across our 85 locations in 45 markets.

 

Switzerland – a unique opportunity for Good.

 

Isobar Switzerland’s headquarters in Geneva are ideally positioned to drive innovation through the hundreds of NGOs delivering on human rights, education, healthcare, environmental conservation, as well as the private sector, including many key watchmakers and banks - who also play an important role in driving change.  Over the last 15 years, Isobar Switzerland has been working to empower NGOs to deliver on their Social Impact or Humanitarian mission through technology & expertise that connects, supports and enables. Our past clients in the NGO space includes: Gavi, ICRC, UNICEF, WHO, GAIN, IATA, WIPO, ITU. Read more, here.

 

Patrik Gamryd, CEO Isobar & Dentsu Switzerland said, 

 

“Isobar can achieve exceptional goals – we've proven our agility navigating through tough times. With the Good initiative we will drive our ambition to commit to a global cause, supporting the sustainable development. It’s everyone’s responsibility to do Good and we’re making it one of our priorities.”

 

The UN SDGs highlight global challenges we face as a society and lay out key targets to be achieved by 2030, across 17 areas that will transform our world, and all Isobar Good projects will align with one of the targets. The SDGs provide the blueprint for Isobar to achieve a better and more sustainable future through Isobar Good.

 

Isobar Australia was the test-bed for the initiative with Isobar Good growing organically over the past 2 years with corporate and NGO clients. The team in Australia has already delivered transformative pieces of work with Monash Health, The Australian Red Cross Blood Bank, The Climate Reality Project, Tourism Tropical North Queensland, Camp Quality, and The Good Samaritan Inn.

 

Want to take part?

 

Any company or organization, for profit or non for profit, startup or multinational can take part; if they fit the following criteria:

 

  • The project delivers on one or more of the UN Sustainable Development Goals
  • The project social impact results are measurable
  • The project is innovation-driven; delivering meaningful change
  • We can use the project as an external case study to encourage more Good

Are you getting the support you need to achieve your sustainability goals? Contact us using the form below if you'd like to submit a project or already have one in mind.

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