2 December 2020

Education is the Power – Today a reader, tomorrow a leader

An inspiration for companies to take action for UN SDG Goal 4: Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

Education is recognized to be one of the most pressing sustainability world challenges. Investing in education will not only drive business growth, but more importantly a competent and proficient workforce, which increases productivity. Investment in education must be done in a thought-out and smart way and considered long-term to bring essential results.

Isobar has invested in building the internal Dentsu Creative Academy, where different learning modules are available across various professional areas, such as Artificial Intelligence, DevOps, Design Thinking, User Experience, Virtual Reality, and others. Any Isobar employee, also known as Isobarian, is able to extend their existing knowledge or even gain new skills by learning and completing modules inside the online Academy. Each employee is required to achieve their yearly education goal and select their course and learning modules with their line manager.

Besides investing in building a skilled and trained internal workforce, Isobar is considering education investments externally - supporting local universities and schools by participating in education programs, external presentations or open-talks for the younger and fresh generation are all options the company is looking into. It’s especially in the IT sector that young women and girls should be welcomed into considering the industry as a potential career, whether it be in areas of IT, Marketing, Digital, or others. It’s important for Isobar to not only support education, but also particularly girls in education. It’s well known that women and children are often the most vulnerable members of society, especially when it comes to job opportunities. Combining both and supporting the UN Sustainable Development Goal number 5 related to gender equality means Isobar will be working towards a brighter future full of diversity, both in terms of gender, cultures and backgrounds.

Investment in education brings benefits both internally and externally to a company. Equally distributed access to trainings and apprenticeship brings to employees higher earning potential, increased productivity and decreased risk of unemployment, and prevent workplace idleness. When a company or organization steer their priorities towards education and gender balance, the company is targeting employees for future leadership, preparing promotable talent and driving business growth. Moreover, this also benefits knowledge sharing who need it the most – our new generations and future workforce.

The Sustainable Development Goal #4 is stated as ‘ensure inclusive and equitable quality education and promote lifelong learning opportunities for all’. Education is a fundamental human right and one of the most powerful and proven vehicles for sustainable development. In order to achieve this goal, we should strive towards universal access to quality education. With the described above solution, Isobar is not only supporting internal employees by providing equal access to creative and educative materials and giving quality learning opportunities, they are also undoubtedly building a diverse employee pipeline.

Companies should also consider participating in developing a skilled workforce for the future, which is also connected to the improvement of economic growth. Leveraging one’s resources and core competencies could support future business leaders by sharing the experience and knowledge gained by employees and drive the economic wheel. When providing IT courses for young girls in universities, delivered by women in IT, we support gender equality and increase female representation in IT/Digital sector. This is a long-term initiative and an investment into our common future.


How do you support gender equality through equal opportunity and access to education in your brand? Discover how Isobar Good can help you integrate education into your business and contact Ekaterina Obolenskaya for more information.


Our experts are also available for a free hour of consultation, here.

About Isobar Good:

Isobar Good is a purpose-led initiative that uses Isobar’s skills, expertise, and methodology to drive measurable social impact for brands, businesses, and not-for-profit organisations (NFPs). Our blog series is an opportunity for our employees to share their opinion, views and knowledge about how digital and technology can contribute to the United Nations’ Sustainable Development Goals.

About the author:

Ekaterina Obolenskaya is a Russian native living in Prague, working as Salesforce Senior Consultant & Project Lead since 2019. She studied International Trade for her Bachelor’s degree and Information Technology Management as a Master’s degree at the Prague University of Economics and Business. During her studies she took an interest in education. Her hobbies otherwise include self-development, gaining new experience and knowledge, presenting at external events, leading a blog, and exploring the world.

Connect with Ekat on LinkedIn