Mind the City
Mind (Pon)
We created an innovative public experience for Mind to demonstrate what Big Data can do for them.
Challenge
Data-led storytelling
Mind Mobility is a startup from PON group that has connected 130,000 cars in the Netherlands.
Mind wanted a way to show what that data can do for people in a public exhibition. They knew that Big data means nothing unless you tell a story that’s relevant and contextual, so we were tasked with creating an interactive installation in three locations that shows how driving becomes safer, more sustainable and comfortable with connected car data.
Mind wanted a way to show what that data can do for people in a public exhibition. They knew that Big data means nothing unless you tell a story that’s relevant and contextual, so we were tasked with creating an interactive installation in three locations that shows how driving becomes safer, more sustainable and comfortable with connected car data.
Solution
Empowering the consumer
We created an innovative and interactive city prototype with sensor equipped cars that the user can control.
