Chupa Chups Effect

Chupa Chups

We challenged the teenagers creativity for Chupa Chups

Challenge

Re-engage teens

Chupa Chups is an iconic brand which is no longer emerging with teens. In this context, how to give life to its brand platform ‘Forever Fun’?

Solution

TikTok Challenge

To support the challenge, Isobar created original music in line with TikTok codes and called on 5 influencers from the platform. The latter will also have the task at the end of the campaign of selecting the most original videos, then be rewarded with wheels of collector lollipops.