Taking the Moon
Huawei
We promoted Huawei's wide-angle lens through the story of astronaut who attempts to take photographs in space.
Challenge
A new product launch
HUAWEI Mate 20 launched new flagship smartphone, and wanted a campaign to highlight its its leica triple camera with ultra wide angle 40MP lens.
Solution
Digitally crafted stories
Our idea was to illustrate the ultra-wide angle lens by showing the 'risks' of having to step back when using a normal camera. We illustrated this 'risk' through a humorous storyline of a an astronaut trying to take a picture of the earth from space. She finds herself in increasingly dramatic situations, ending with the astronaut taking an iconic first step on the moon.
Results
Going Viral
An hour after the video launched on WeChat the video hit over 100,000 impressions.
