The move comes in response to an increased demand for digital expertise and services in the country and builds on Global CEO Jean Lin’s strategy in continuing to build Isobar in key emerging markets on top of already established ones. The launch of Isobar Bulgaria will increase Isobar’s global footprint to over 86 locations in 46 markets.
Isobar Bulgaria will be overseen by Maria Grachnova, CEO of Dentsu Aegis Network Bulgaria, who will be responsible for growing the agency’s headcount and footprint on the market.
“The launch of Isobar is a signal that Dentsu Aegis Network is committed to the region and its strategy to lead digital innovation and thinking for clients,” said Grachnova. “We’re proud to be the first global digital agency to enter the market at this critical time for Bulgaria. The market is maturing digitally and clients are looking for quality, large scale digital solutions.”
The rolling out of Isobar is supported by the appointment of Hristo Topuzov as Business Director, responsible for the development and expansion of agency services on the market. Hristo was previously client director at Dentsu Aegis Network. “Bulgarian creativity is meeting high-tech for the first time. Clients in Bulgaria have been thirsting for award winning creativity and digital expertise… And now they have it,” said Hristo Topuzov, Business Director, Isobar Bulgaria.