We are different today compared to February 2020. COVID-19 has changed us in several ways – how we see ourselves, how we do things and how we interact with others. Most importantly, it has changed our outlook and motivations for how we want to feel as we face this new normal.
Sprout Research, an Isobar partner and active user of Isobar’s MindSight technology in Australia, recently completed their annual “Mood of Australia” study. Given the timing, this year’s edition has added significance – enabling measurement of mood and sentiment shifts amid COVID-19 and providing guidance on how brands should react to this health, financial and emotional crisis.