Experience the Academy

Royal Academy of Music

The Royal Academy of Music in London, is the UK's original conservatoire. With world-renowned training, they have produced some of the world's best and most loved musicians, with famous alumni such as Sir Elton John and Dame Evelyn Glennie.

Challenge

Bringing harmony to their digital presence

Our brief for the website was to create a portal into everyday life at the Academy, showing the energy, passion and talent that comes through, in order to attract the best talent from around the world.

 

This site needed to reflect the supreme quality of education and reputation, through a solid level of craft and attention to detail whilst being accessible and informative.

Solution

Breathe life into this incredible institution

Working in-line with the new brand, we wanted to create a feeling of what it's like to step inside the corridors of the academy itself through the website. To encourage people to explore the pages' rich content, beautifully considered design, and engaging touches of interactivity to surprise and delight the user.

Sound has also been incorporated as an important element to create an emotional connection, bringing the website to life and helping to create an unforgettable experience.

Results

A striking and evocative mobile-experience

The website is now two times faster, creating a richer, more immersive experience for site visitors.

Outstanding feedback was received from the client and site users.