More than 18 years of consumer data journey design, digital and social strategy and CR-Marketing experience.
Scott specializes in consumer motivation journey model design, consumer data decision journey integration to help brands renew consumer loyalty and focus on creating a unique brand CRM strategy and consumer centric communication platform with data creativity and new marketing technologies. Scott believes that only through link up the ability between Data logical and emotional creative strategy, which can synthesis the most powerful and competitive CR-Marketer gene.
Focused on retail and automotive related field, his clients include:
VOLVO, Mercedes Benz, PORSCHE, Nissan, Hyundai, IKEA, Nestle, OSIM, SAMSUNG, McDonald's, Mead Johnson, AVEDA, Watsons, Tetra-pak, Triumph, The Body Shop, ATEN, New Balance, Cerebos, and ect..
Data marketing lecturer for EMBA program of Fashion & Textiles College at Fu Jen Catholic University;
Internet Association of China Conference, Guest Lecturer;
ICSC China Shopping Centers Marketing Conference, Guest Lecturer;
Exclusive Interview with Beijing Tsinghua University Data Science Research Institute;
Innovation and Entrepreneurship Program at Taiwan Tsinghua University, Lecturer;
Taiwan Academy of Banking and Finance, Data Marketing Guest Lecturer;
Meet Taipei Annual Conference Guest Lecturer;
Innovation Workshop for Young Entrepreneurs, Guest Lecturer;
Taiwan Digitimes Forum, Guest Lecturer
“It always seems impossible until it’s done”