Even with more than 20 years in the creative field, Paul’s passion for creativity keeps on growing stronger.
Prior to joining Isobar, Paul’s ventured from 4A’s OgilvyOne and McCann MGM to Yahoo!, where he mastered new tools to empower his creativity, and Wunderman, where data and creativity go hand-in-hand to achieve effectiveness. A wide range of client industry, a variety of creative method, but always the same intent to help clients achieve their goal.
Effie Awards Gold - Launch of Taiwan Beer Fruit Series with “Mom’s Dishes” online campaign that successfully occupy market share
Effie Awards Silver & ROI Silver –Brand’s “5 Flavor of Life Musical” and Nescafe “Zero Reception Café”
DSA Ecommerce Grand Prix – Honda Senior Welfare Foundation “See the change” campaign that surpassed donation compare to the years before.
“The Power of Simplicity”