Martin Bochineck is Global President, Isobar.
Martin founded Magnetix in 2000. After the agency was acquired by Dentsu Aegis in 2016, Martin was appointed CEO of Isobar Nordics, leading the Isobar offices in Denmark, Sweden, Norway and Finland, with a team totalling 300 people.
As CEO and business strategist, Martin pioneered data-driven marketing in Denmark, leading the agency from 8 employees in 2000 to more than 200 in Copenhagen alone. Through his client leadership, he’s been a driving force in the development of many the most ambitious and successful digital transformation cases and large-scale, personalised marketing automation programs in the Nordics.
Martin is a firm believer in the idea that the secret to agency success comes down to finding the best people, the best clients – and treating them both well.