An Inspiring Brand Communication
Nike Japan
A brand campaign celebrating 35 years of Nike AIR FORCE 1
Challenge
More than just a fashion item
Conceived originally for basketball, Nike Air has come a long way since then, growing from basketball into a must have in street fashion with the AIR FORCE 1.
To celebrate the 35th anniversary of its creation, we aimed to convey their iconic presence as a canvas for self expression and confidence.
To celebrate the 35th anniversary of its creation, we aimed to convey their iconic presence as a canvas for self expression and confidence.
Solution
A fully integrated 360º campaign
Featuring the all-white AIR FORCE 1 as the catalyst of the story, the brand collaborated with world-class dancer Koharu Sugawara, who inmerses herself in her own narrative of strength to take on anyone in her journey of self expression.
This comprehensive integrated campaign included developing a brand tag line, production of a concept film, graphics, OOH deployment in Harajuku, a photo generator on LINE as well as the development of a campaign site and the operation of digital ads online.
This comprehensive integrated campaign included developing a brand tag line, production of a concept film, graphics, OOH deployment in Harajuku, a photo generator on LINE as well as the development of a campaign site and the operation of digital ads online.
Results
Over 2 million views on social and 11,000 images generated on LINE in just two weeks
Over 2 million views on social and 11,000 images generated on LINE in just two weeks with a temporary sellout of the all-white's AIR FORCE 1.
AD STARS 2018 - Silver x1 Bronze x2
AdFest 2018 - Bronze x3
Spikes Asia 2018 - Bronze x1
AD STARS 2018 - Silver x1 Bronze x2
AdFest 2018 - Bronze x3
Spikes Asia 2018 - Bronze x1